1. Get to know your customers

Who’s your target audience? Make sure you know who your customers are, what services they’re looking for from a general contractor, and what your unique value proposition is that helps them achieve their goals. Without these details, crafting useful marketing strategies for contractors or any profession could turn into a challenge. Knowing your customers means interacting with them frequently, whether in-person, over the phone, in a video call, or utilizing social media networks to spark conversations.

2. Do you have a Google Business Profile?


2. Do you have a Google Business Profile?

How and where do you search if you’re looking for something on your mobile phone or laptop? Chances are it’s on Google

That’s why you should create a Google Business profile as part of your online marketing channels. For instance, whenever someone searches locally for a ‘general contractor’, Google serves up what it calls a local SEO (search engine optimization) three-pack: a listing of three general contractor businesses closest to the physical location when you’re searching.

3. Must have a User-Friendly Website

Speaking of websites, if you don’t have one already, make sure to get one with us. If you’re engaging in digital marketing for contractors, you’ve got to send all that web traffic somewhere, and it ought to be to your small business website. If you want potential customers to trust your business is legitimate, a professional-looking website can help achieve that.

Your website IS your 24/7 customer service tool. It outlines what you do and how you help people achieve their renovation goals. It enables you to establish your contracting business brand, differentiates you from the competition, and grows your customer base by gathering email contacts, providing quotes for your services, and securing new projects.

4. Be consistent on Social Media

4. Be consistent on Social Media
Using social media networks to promote your contracting business is another critical avenue to explore. As of early 2022, it’s estimated there are more than 31 million Canadians who are active on at least one social network, making Canada one of the most connected online populations in the world.

Use social channels by posting content consistently and regularly, including videos and images of the work you and your team do. For instance, you could show before and after images of the projects you’ve done to showcase your excellent work.

Talking about video, according to medium.com “IN SOCIAL, VIDEO CONTENT IS KING, BUT STORYTELLING IS QUEEN” take these words to your heart as they are gold.

The facts speak for themselves regarding the growth of video content in social media and beyond.

  • Facebook has over 8 billion video views per day
  • Social videos generate 1,200% more shares than text and image content combined
  • Mobile video consumption rises by 100% every year
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017

5. Don’t ditch Email Marketing (just yet)

Email marketing is valuable to maintain relationships with former customers and encourage new ones to hire you. It’s an efficient, personal, and affordable way to grow your business, and it isn’t time-consuming. You can use it to promote your services, build trust, drive traffic to your website, and it’s a primary driver of customer retention.

Email enables you to maintain connections with vendors, suppliers, and subcontractors, raise your brand awareness in the regions you serve and generate new customer inquiries. Encourage your customers and prospects to sign up to receive your emails through your website, social media, and whenever you meet with or talk to them.

To learn more about the power of email marketing check out our blog here

Thanks for reading and hope that you gathered valuable information from our blog.

By Diana Gonzalez

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