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December marks the official start of the holiday season, although for many chain stores it literally started a month ago on Nov 1st, however, most small businesses out of respect prefer to wait until after Remembrance Day to start their holiday sales.

The holidays are a great time of the year to feel the love and to connect with your clients through so many different channels. That is why we’ve put together an easy to do bullet-proof list of strategies for you to tackle the holidays like a PRO.

Offer a better customer experience

While the holidays are a joyful time of year, they’re also notorious for creating stress — especially when it comes to gift shopping. Your business can alleviate consumer stress, however, by providing useful tips and tricks to make their experience even better. For instance your store could offer simple holiday recipes to make cooking for the holidays even easier. Not only would this content provide helpful information to customers, but it would also motivate them to purchase more food from your supermarket.

Produce valuable content 

For your business, you want to focus on producing content that relates to your products or services, as well as consumer needs. Before you develop a piece of content for the holiday season, ask how it will benefit and help your shoppers.

Send out newsletters 

Throughout the holiday season, businesses send shoppers a variety of offers. That’s why consumers frequently check their email during the holiday shopping season. They want to get the best deal, and email can help them save time and money.

Pay extra attention

Pay extra attention to engaging your subscribers during the holidays. Send out emails that highlight your promotions, sales, or seasonal product line. A simple email can make a world of difference by informing and encouraging shoppers, which helps you land additional sales.

 And guess what?? It just so happens that we’re experts at this, check it out here

Show gratitude to shoppers

While there are many different ways you can thank clients, sending out a thank you email or a physical card are both simple acts that can motivate consumers to do their holiday shopping with your business. If your business wants to pull potential and previous shoppers back into your store, then you need to stay top-of-mind. An excellent holiday marketing strategy for keeping consumers dedicated and loyal to your brand focuses on gratitude.

Other marketing strategies to keep in mind:

Launch a Themed Holiday Email Campaign

According to responsival “When it comes to using Shopify for marketing, email campaigns are one of the best options for the holiday season” “Much like running ads, holiday email marketing campaigns are also super effective for enticing customers around the major shopping days. Email campaigns are common during the holidays, so you need to make sure that your email campaign has a few creative ways of standing out.”

Embrace social media

Never shy away from a fun holiday post or even a meme to make things more interesting for customers.

Focus on search engine optimization

Make sure you have a good budget to invest on this particular point.

Step up your customer support

This point is just as important, if not more, than all of the above why? because at the end of their day clients want the attention and support. When they invest money in something the last thing they want is to come across rude CSRs or even worse… non-existent CSRs.

Don’t forget to check out our blog for other holiday marketing tips here 

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