A lot has been said about the power of artificial intelligence as well as its benefits and applications however,  very little is known about how does it actually translates into practical uses for the everyday humans who run small businesses.

This century has brought many incredible new technologies that were once dreamed about. However, artificial intelligence or most commonly known as AI — is proving to be one of the most disruptive of all. It has been applied by businesses across the globe in a variety of ways, from automating a portion of customer communications to determining product/market fit. 

Nonetheless, as more and more technology comes along it would seem that instead of feeling grateful for all the things we can accomplish with it, we tend to feel overwhelmed and almost in the dark about what it means to us, which is quite understandable knowing that an incredible amount of information it’s coming at us at what feels like incredible speed rates.

So, let’s forget for a second about the pressure to stay up to date with the daily informational load that is thrown at us and instead spend 5 minutes with us to understand how it is already working for you without you even knowing it.

We will explore 5 basic tools that you are already making use of without having to understand AI at all. 

1. Customer segmentation

Customer segmentation is the process of dividing customers into tiny little groups which will then make it easier for you to target them in a more personalized way. One of the leading platforms in this field is LinkedIn for businesses.

Companies that employ customer segmentation operate under the fact that every customer is different and that their marketing efforts would be better served if they target specific, smaller groups with messages that those consumers would find relevant and lead them to buy something. 

Artificial intelligence through the use of LinkedIn can help companies with that by providing insightful & valuable information about your clients, automatically. With AI finding your niche it’s easier than ever, so instead of spending countless hours researching you can now focus on communicating with your audience.

2. Pixels

In order for companies to achieve real success with their Facebook ads, they must first get to know their audience as mentioned earlier. Gathering these insights through long, personal conversations with each of your customers isn’t always possible. Instead, what if you could collect specific data about them that helps you better target your ad campaigns?Welcome to the Facebook pixel. 

When installed on a website, this particular code can provide incredibly valuable data that will help companies along with their Facebook advertising. The Facebook pixel can be used to help build audiences, track general or specific conversion events, and assists with ad retargeting. The data gathered from these functions translate to sharper audience targeting/ad delivery and more thorough knowledge about how visitors use the website.

3. CRM

A CRM or (customer relationship management platform) is software that companies use to manage interactions with customers, store information about them, and automate several processes connected with a customer’s journey through the marketing and sales funnels. 

A CRM system is a relevant tool for every company, helping to build customer loyalty and forge it into healthy revenue, and as if a regular CRM was not good enough… an AI-infused CRM can not only maximize lead generation results, allowing you to generate more leads for an equivalent amount of marketing dollars, but they also show how AI can be used to extract marketing- and sales-relevant insights, which help optimize practically the entire customer acquisition process.

4. Analytics

Google Analytics is one of the many tools provided by Google to help people understand what visitors are doing on their website. This tool will allow you to track and analyze critical data on your site visitors, but the greatest question is … is Google Analytics Free? and the answer is YES!

Google not only collects but also processes and generates reports on this data so that you can simply sit back and see the big picture in a matter of seconds.

The awareness that you may gain from utilizing these capabilities can be vital to improving your marketing. The data collected can help you answer a range of questions about your marketing efforts:

  • Where do your site visitors live?
  • Which websites refer the most visitors?
  • What is the conversion rate of visitors from different channels?
  • How much traffic is driven to your site by different marketing channels?

As with most of the AI tools that we have mentioned so far, the goal is always to answer those questions that will help you better tailor your marketing efforts. 

In this way, you may decide the channels to invest in and those to move away from. It can also help you better define your target audience, amongst many other helpful insights.

5. Translation

Translating content may be hard, especially when it comes to translating to a global audience since there are so many different dialects. But when small businesses need to reach an international audience, it can be even more problematic because they can’t usually afford the premium fees for translation services. However, thanks to google translate that is a thing of the past.

Even something as simple as translating a document may easily be done in the snap of a finger, forget about that expensive software or high fees to hire a translator to do a basic translation, you reserve that for the most complex and sophisticated documents that you may come across in your business, but for the most part daily e-mail interaction and even minor immediate need translations can be relied upon by using google translate.

We hope this article has helped you, if you want to learn more about other areas of marketing management check out this article about the most relevant social media platforms for businesses in 2021


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