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How to Create a Landing Page that Converts
What is a landing page?

Before diving into the details of how to optimize your landing page, let’s clarify how it works. A landing page is the page users land on when they click on an ad. landing pages are typically completely separate from your website.

They are also a great way to collect data and see exactly who is going to your website. You can note the age of your audience, geographical location, and much more. This knowledge will allow you to create a landing page that converts.

  1. Structure

Low-converting pages generally have one thing in common: They incorrectly assume that a landing page needs to follow a logical top-to-bottom structure that starts by explaining the concept and ends with a call-to-action. Unfortunately, this rarely works.

“It’s possible that most people will never make it to the bottom of a listing, therefore place your best features and the most important information at the top. This diminishes the chances that someone will overlook something.”

Moving your call-to-action (CTA) to the top will produce much higher returns in the long run. This is one tip you can’t ignore.

A great example of this is our most recent landing page work for Glasshouse Dental:
https://glasshousedental.com/invisalign-treatment-toronto/

  1. Targeted Headline

In most cases, the headline is the first thing a user will notice when they click on a landing page. This means your landing page’s headline needs to be a priority.

What constitutes a high converting headline? Well, research suggests using numbers, five to nine words, negative verbiage, multiple parts and clear intentions. If you can follow these characteristics, you’ll greatly increase your chances of keeping visitors on the page.

  1. Appropriate Colors

While color scheme may seem like a matter of preference, there’s actually a lot of logic behind the different colors high converting pages use. Consider the following:

  • Blue is dependable and strong
  • White is balanced, neutral and calm
  • Orange represents clarity and warmth
  • Red is exciting and bold
  • Green represents growth, money and vitality
  • Purple is used to connote creativity and imagination

As you can see, every color produces different emotions and feelings. While they may not be readily identifiable on the surface, colors are always working on a subconscious level.

  1. Credibility and Approval

Spend less time directly selling your products or services and more time letting your audience make their own decisions based on the facts. The best way to accomplish this is by using social proof, such as customer testimonials, reviews, and case studies – these can enhance the credibility of your value offering by showing users that your claims are honest and forthright. Specifically, here are five ways you can add social proof to your landing pages. Feel free to mix and match different approaches to meet specific needs. What works for one landing page may not work for another

  1. Follow Best Practices

As with anything else on the world wide web, you need to follow certain guidelines and protocols, to learn more about them check out this article from Elementor https://elementor.com/blog/how-to-design-effective-landing-page/?utm_source=google&utm_medium=cpc&utm_campaign=11138809851&utm_term=&gclid=CjwKCAjwr56IBhAvEiwA1fuqGiCeS_83EST58xO_ap6Rtv-N5oeYlCpjmhKQ7h0eyTichjMCGQh_vhoCtdkQAvD_BwE

If you enjoyed this article, you may find our previous blog entry just as interesting: https://dataoptin.com/en/tips-to-improve-your-business-image-on-instagram/

By Diana Gonzalez

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