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With so many brands going minimal chic, how do brands hope to distinguish themselves in the future?

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company’s brand promise and must be recognizable enough to set it apart from other businesses. In many cases, the logo is the very first thing new and potential clients notice about the business. 

As with any first impression, the message it tries to communicate must be clear and understandable, it has even been said that logos are never love at first sight, that they take time to develop and that a trademark gains meaning and power over time. We agree with this current of thought because we believe that a brand does not flourish overnight, but the logo is definitely the seed of all of it.

Going with that school of thought we feel like a logo should follow 3 basic rules:

  1. It should have a personality
  2. It should be memorable
  3. It should be simple 

 If you follow these 3 rules you are bound to develop a successful logo, as a case study when creating a second logo for our client called Castor Tree Care who were branching out into the wood furniture industry as CASTOR WOOD DESIGN the request was somewhat complex: the design must be different enough from the original design (which we created as well) to be able to differentiate it self however it must not be so far off that customers won’t relate it to our brand.

 Our team at Dataoptin.com put our creative brains to work and did a group session with the team to come up with creative ways to achieve our client’s request.

 We decided to keep the colors as well as the fonts, in order to maintain the company’s brand identity however, we added cursive to the text  “wood design” to emphasize on the style, sophistication and energy of the brand.

 We also kept the beaver, which is the main icon of the brand, and we added the round wood piece icon to represent the raw material used in the creation of the decorative pieces that will be part of their collection.

MAIN LOGO

NEW LOGO

On the other side of this beautiful logo was our passionate and creative graphic designer Jonathan, who has been part of our company for many years now and develops plenty of ideas for our clients in the form of brochures, flyers, banners, portfolios and much more.

In order to provide a more robust idea of what are the components of a rich and powerful logo, we have developed a shortlist of simple tips:

  • Make sure it reads well, reading goes above anything else your logo must be easy to read and understand.
  • Work in black and white: having a clean canvas will help you focus on the relevant aspects of the logo such as legibility, contrast and hierarchy, a logo must have the ability to be applied in more than one color. 
  • Keep in mind the negative and positive space and alignment, it must be proporcional.
  • Flip your logo to make sure that the look of it won’t change dramatically when you look at it as a reflection.
  • Don’t be too abstract to the point where people miss the point, make sure you are staying unbiased or have somebody critique it before presenting it to the client so that you can avoid pitfalls.
  • Be mindful of colour, when you’re creating a logo, graphic or visual campaign for your business, choosing the proper colour scheme is an extremely important step. You don’t want the colours in your design to appear off-putting or overwhelming to your audience.
  • Marketing colour psychology is essential to understand. Knowing how colours work together and what the different colours mean is key to creating beautiful designs
  • Use handwritten fonts to understand the importance of balance and thoughtful design

Of course this is a small toolbox of ideas to help you navigate through the process of creating and designing new logos, for more ideas and topics of interest stay tuned with  Design Rush, they are your guide to finding the most professional agencies, categorized by their areas of expertise. Find top full-service agencies, web design companies, digital marketing firms & top technology companies and more. 

Written by Diana Gonzalez from Dataoptin.com  

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