Key Branding Tips

What is Branding?

Branding is the development of a brand, which identifies the products and services that generate interest in consumers. Through branding we aim to create and/or improve your company’s image, positively influencing the perception, concept and positioning of your brand in the eyes of the customers.  With that in mind, go over these questions to reflect:

  • Does my brand relate to my target audience? 
  • Does my brand reflect the values that I want to represent to my customers? 
  • Does my brand share the uniqueness of what I am offering and why it’s important?  

Your brand serves as a guide to understanding the purpose of your key business objectives and enables you to align your plan with those objectives. Branding doesn’t just count during the time before the purchase, the brand experience has to last to create customer loyalty.

To find out if you have been developing your brand accordingly, let’s do a fun activity.

Brand Personality Disorder Test

  • Do you change your brand colors based on your mood?
  • Do you post a new design with different fonts every time?
  • Do you use generic stock photos or poorly taken pictures and/or videos?

If you answered yes to one or more of these questions…YOUR BRAND is suffering.

Consistency is the key to almost anything, but when it comes to Branding it is 10 times more important, it’s critical to be consistent to elevate your visual brand.

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Check out our portfolio at https://dataoptin.com/en/portfolio/

How to build your brand?


First and foremost,  it is super important to know what your brand essence is and how to articulate your value to your clients. Developing a brand identity starts with staying true to who you are.


It boils down to how an organization delivers messages aligned with its core values, brand promise, customer experience, and brand identity elements. It refers to how “on-brand” all of your company’s marketing content is with respect to your brand identity and brand guidelines.


According to https://marcom.com/build-trust-brand-consistency/ brand consistency is one of the driving factors in building trust with an organization’s target audience. By sending regular and consistent messages as well as certain visual elements that embody its corporate identity, brands can build a strong connection with their audience, become instantly recognizable, and strive to live up to customer expectations. 

By following the above strategies for maintaining brand consistency, organizations increase their brand value and brand equity by instilling a positive brand image in the eyes of their consumers.

If you like this article, feel free to share and comment and don’t forget to check out our previous blog articles as well as our  portfolio at https://dataoptin.com/en/portfolio/

By Diana Gonzalez

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