the importance of email marketing

Stretched thin on time and budget, business owners lack the knowledge about the importance of modern email marketing campaigns. Entrepreneurs are stuck in the basic mode — using the same old methods as they always have, such as emailing lapsed customers, including basic personalization fields, or cross-selling. 


Underinvesting in time, resources, access to data, and organizational visibility and support for the email marketing department can have consequences. Most business owners think that their tactics are highly effective but they fall behind when compared with email marketers that are using adaptive content and real-time data to increase the personalization of their email marketing campaigns.


Is email marketing dead? 

The death of email marketing channels has been announced for over a decade now, but this couldn’t be further from reality. In a time where most companies struggle to break through the noise and need to fight for their audience’s attention, the overwhelming majority of industry leaders agree that email marketing remains one of the most important and effective ways for your business to connect with customers and build lasting relationships with them. 


Is digital marketing effective? 

According to HubSpot: every email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.




Why is it important?

Amongst many things, email marketing is affordable, aesthetically pleasing, easy to track results and it connects you with your audience in a personalized way, beyond that emails have the ability to keep your customers informed. Clients love checking their email when it is convenient for them. It makes them feel that you are thinking of them. 


An email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has happened recently with our company” Those that have signed up to your email list have already made a commitment to receiving these message, therefore, they are more likely to welcome and enjoy these emails 


What is email marketing anyway?

Email marketing simply put is essentially sending a commercial email message to your clients or email subscribers — these are contacts that have signed up to your email list and given express permission to receive email communications from you.


Commercial messages are normally sent in the form of a newsletter, which is composed of up to date information about your products and services, about your company or clients and it contains pictures and links, aside from other relevant information.


What is the best email marketing software out there?

There is a myriad of software available on the market which could make you go crazy trying to find the right fit for your business however, these are some of the tools that we use for our clients and are well-known companies that have some of the best and user-friendly platforms out there.


Our top 5 pick: 

  • DataOptin E-mailing 
  • Constant Contact 
  • Sendinblue
  • Mailchimp
  • Convertkit 


These are all fantastic and affordable tools, they are listed in no particular order and we are not encouraging you to stick to these, simply providing a guideline of the most popular email marketing tools out there.


We hope this article has helped you, if you want to learn more about other areas of marketing management check out this article about how to choose your domain name: https://dataoptin.com/en/5-questions-to-ask-yourself-before-choosing-a-domain-name/


ByDiana Gonzalez 


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