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Maintaining a website’s health is crucial in today’s digital age for several reasons, according to forumone.com “Regularly updating and maintaining your site is essential to ensuring that your site is running at full capacity. Just like cars, websites require maintenance to operate properly. Therefore, maintaining your site helps to ensure site security, increase the number of new visitors, boost returning traffic, and more.”

Backup for Easy Retrieval

It is important to have a recent backup of your website in case something goes wrong. A recovery plan allows you to quickly get your website back up and running in the event of a major problem. A backup is the main guarantee that your site can be completely restored after any problems, crashes, a theme or plugin/module harms your site, if the website is hacked or if you accidentally delete important elements.

Security 

Security patches are released by web development companies to address vulnerabilities in their software. Patches are essential to protect your site against hackers, so it is important to install them as soon as they are available.

Keeping your plugins and themes updated is crucial to ensure compatibility with the latest web browsers and security patches, as they enhance and expand the functionality of your website, similar to any other software. 

Trustworthiness

A well-maintained website instills trust and credibility in your audience. It allows you to showcase your products, services, or expertise in a professional and organized manner. A website that is regularly updated with accurate information and offers a seamless user experience helps build trust with your audience, potentially leading to increased conversions and customer loyalty.

Having an SSL certificate is crucial due to its role in establishing secure communication and safeguarding sensitive information on websites. 

Performance

SEO Monitoring

Monitoring your website’s SEO is important to ensure that it is visible in search engines. This includes tracking your website’s ranking, backlinks, and traffic . Monitoring your SEO can help you identify potential issues and take steps to fix them. It can also help you track your progress over time and measure your success.

The best way to make sure your website is always up to date is to sign up for our Website Tune-up Service plan. This type of plan usually includes all of the above services, plus other important services like web hosting, SSL certification, and email support. If you require any assistance, please don’t hesitate to reach out. As a valued customer, we are pleased to offer you a discount rate for our Website Tune-up Service.

You may take care of the maintenance of your website yourself however, web maintenance can be a time-consuming and technical task, and you could make mistakes that could cost you in the long run therefore it’s better to hire a web developer to do it for you. 

If you like this article, feel free to share and comment and don’t forget to check out our blog article about personal brand for more relevant information about this topic.

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