Tips to prepare for the holidays in advance

Holiday galore is upon us and it is one of the most sought after seasons by businesses for many different reasons, for one it is a time to reflect, to look back and to prepare for the new year. On other hand it is the best time of the year to sell because people are ready and willing to spend big bucks shopping for them, their friends and their loved ones.

It’s almost like the ground is prep and all you have to do is put an offer out there that will be irresistible for shoppers to skip.

That is why we are going to list the most popular upcoming holidays that you should be looking out for and most importantly preparing for.

American Thanksgiving – Nov 24th

It is an annual national holiday marked by religious observances and a traditional meal including turkey. The holiday commemorates a harvest festival celebrated by the Pilgrims in 1621, and is held in the US on the fourth Thursday in November. A similar holiday is held in Canada, usually on the second Monday in October.

Black Friday – Nov 25th 

The day after Thanksgiving, regarded as the first day of the traditional Christmas shopping season, on which retailers offer special reduced prices.

Tips to prepare for the holidays in advance

Cyber Monday – Nov 28th

Is mostly an e-commerce term referring to the Monday following the American Thanksgiving weekend. It is the second-biggest shopping day and the biggest day for online sales. 

Christmas – Dec 25th

Christmas season, the most awaited time of the year not only for consumers, but also for companies. Since October, companies start to focus all their efforts on marketing strategies for this season. All the streets, shopping malls and stores are filled with ornaments, decorated spheres, large trees, and the red and green are the protagonists colors.

According to ECMetrics “In most industries, December is the month with the highest sales, since it is a time of giving and sharing with family and friends, and of course it is also a time of gifts and celebrations, that´s why the motivators of purchase and the resources allocated to it increase in a considerable way. 

Marketing for this season is a great opportunity to take advantage of the emotionality generated by the holiday season among consumers and the flow of money to generate sales, as well as to gain new customers or strengthen the relationship with the current ones.

New Years – Dec 31st 

The most important reason why customers make purchases on the New Year’s holiday is to take advantage of stupendous sales. Liquidated inventory, revolutionary promotions and after-Christmas steals dominate the market. 

If you want your customers to flock to your business for deep discounts you’ll have to launch a powerful direct-marketing campaign. Start with posters distributed where your target buyers congregate and postcards mailed directly to their doors. With the right offer and bit of creative copy (“Your belated Christmas gift,” for example), you should see a spike in business no matter the season – if you give a good reason.

Keeping all of the above dates in mind, Dataoptin.com has prepared this list just for you!

     1.   Set up email marketing campaigns before black friday

As per Constant Contact “As shoppers descend on stores (online and in-person) around the country at the crack of dawn on November 25th, you don’t want to be up at the same time creating emails. Instead, schedule your Black Friday campaign to start at least a week early. 

Your email series should have three emails: 

  • One that teases your deals 
  • Another that presents the offer
  • A third that closes with a last-chance reminder. 

An email series like this is more effective than a single message and will help you stay top of mind with your customers, even as they receive a slew of other Black Friday emails.

     2.   Embrace social media

Never shy away from a fun post or even a meme to make things more interesting for customers.

     3.   Focus on search engine optimization

Make sure you have a good budget to invest on this particular point.

     4.   Choose the best items for discounts

Specially before and after the holidays 

     5.   Step up your customer support

This point is just as important, if not more, than all of the above why? because at the end of their day clients want the attention and support. Whe they invest money in something the last thing they want is to come across rude CSRs or even worst… non existent CSRs.

Don’t forget to check out our blog for other informational marketing tips such as our marketing tips for contractors

By Diana Gonzalez

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