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website vs landing page

What is a website?

According to techopedia.com A website is a collection of publicly accessible, interlinked Web pages that share a single domain name. Websites can be created and maintained by an individual, group, business or organization to serve a variety of purposes.

Together, all publicly accessible websites constitute the World Wide Web.

Although it is sometimes called “web page,” this definition is wrong, since a website consists of several webpages. A website is also known as a “web presence” or simply “site”.

In simple terms a website is a virtual location to display your products or services, much like a brick and mortar store will do, but instead of paying high maintenance fees you can enjoy the ease and affordability of having an online presence.

website vs landing page
Structure

A website usually consists of a home page, about us, products and services and a contact us tab, however this can change depending on your personal preferences or needs.

The homepage (or simply “home”) represents the main page of the site itself. Frequently, the homepage is a sort of “hub” from which all other pages can be accessed. An internal web page to which several other pages are linked in a coherent structure (such as a specific category of topics) is instead called a “parent page.”

What is a landing page?

Before diving into the details of how to optimize your landing page, let’s clarify how it works. A landing page is the page users land on when they click on an ad. landing pages are typically completely separate from your website.

They are also a great way to collect data and see exactly who is going to your website. You can note the age of your audience, geographical location, and much more. This knowledge will allow you to create a landing page that converts.

website vs landing page
Structure

Low-converting pages generally have one thing in common: They incorrectly assume that a landing page needs to follow a logical top-to-bottom structure that starts by explaining the concept and ends with a call-to-action. Unfortunately, this rarely works.

“It’s possible that most people will never make it to the bottom of a listing, therefore place your best features and the most important information at the top. This diminishes the chances that someone will overlook something.”

Moving your call-to-action (CTA) to the top will produce much higher returns in the long run. This is one tip you can’t ignore.

Summary 

Keeping these main differences in mind will help you determine which of these options is better for you, however, you should consider using them both together. Or, you might even consider an e-commerce store instead. Each should be used for different things, and neither should be replaced by the other. If you haven’t used landing pages before, or if you haven’t built a website yet, now is the perfect time to start, click here to check out our plans.

If you enjoyed this article, you may find our previous blog entry just as interesting: https://dataoptin.com/en/how-to-create-a-landing-page-that-converts/ 

By Diana Gonzalez

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